Selected works of Angel A. Acevedo
Selected works of Angel A. Acevedo

The Soda Parlor

Client: Olan Rogers
Project: Soda Parlor
Deliverables: Logo/Identity, Shop Branding.
Project Notes: After successfully rebranding Olan Rogers he reached out to me about a special project he was working on. He wanted to open an apparel + soda store in Nashville. A neat idea to combine retail with some sweet dessert. While he explained the concept, I was already bombarded with some cool ideas that could work. It was very fun to collaborate with him on this project.


Lettering Moodboard

After talking with Olan about the brand, I had a good sense of direction. I looked for work that reflected my vision for the brand.

Acevvvedo-SodaParlor-Moodboard


 Initial Concepts

The first roughs was a strong start. The direction for typography was solid, but they lacked that human element I was looking for.

Acevvvedo-SodaParlor-Initial-Concepts-01


 Sketch & Vector Lettering

The first roughs was a strong start. The direction for typography was solid, but they lacked that human element I was looking for.

Acevvvedo-SodaParlor-Sketch
Acevvvedo-SodaParlor-Vector


Uniform Color Ways Concepts

I provided a few concepts for the staff shirts. Used my handy tshirt template. I liked to keep the colors sweet and creamy, giving a sense of ice-cream.


Brand Social Media Rollout

Once the brand was approved and finalized, Olan made a huge meet/greet event for the grand opening. Quite a lot of people attended, waited hours just to meet him and have some soda. Very neat to play a small part in the project. Below is the mini-docu he put together along with the ins and outs of the process.

  • Acevvvedo-SodaParlor-iPhone2
  • Acevvvedo-SodaParlor-Signage
  • Acevvvedo-SodaParlor-iPhone
ACVDO & Co.
P: 305-699-4999
W: www.acvdo.co
E: angel(at)acvdo.co